WINTER IN MOSCOW 2025-2026
Concept & Pavilions
PROJECT
The Gift Factory is the flagship pavilion of Winter in Moscow 2025–2026, designed as a magical factory of wonders, where mechanisms, lights, and a conveyor create the feeling that New Year is being made right before your eyes.

Across Moscow, there are 9 art pavilions, including a giant mandarin, the “Skates” pavilion, and other installations, all seemingly “produced” by the factory and united into a single legend, turning the city into a cohesive festive environment.
FORMAT & SETUP
We create more than just décor — we build a living space from concept to operation. Our renderings exactly match reality, and a VR walkthrough before construction allowed every stage to be experienced in advance. With in-house production, strict art and architectural supervision, full operation, and programmatic content — concerts, shows, lights, and sound — the festival comes to life, making the celebration truly unforgettable.
GIFT FACTORY ON BOLOTNAYA SQUARE
OTHER PAVILIONS